A live video countdown that lived on our Facebook channel the week of Christmas.
End card to video.
Created a series of social posts to go live leading up to Christmas Eve to drive fans to push their OnStar button.
On our Instagram channel, we created four quizzes asking fans to test their Santa trivia. These were all spread out throughout the day to drive engagement.
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A Spark AR Instagram filter that asked fans to hold down their phone button to find Santa's location.
